Can you imagine building a business without any customers being interested in what you have to offer? Well, that won’t be much of a business at all! For this reason, you need to generate leads. Leads are people who express interest in your business and are likely to become your customers.
Recently, I wrote a blog post about the best funnel mapping tools and in there, I briefly touched on the stages of the sales funnel, aka “sales process.”
The first phase of the sales funnel is dedicated to building awareness, thus our lead generation efforts.