What do you want in business? Let me guess…
Grow a sizable email list. Build brand awareness. Lead more people through the doors of your local shop.
Reality check: It’s hard to get people to take notice these days. Whatever your goal is, you can’t create something and just expect them to come.
But if there’s one thing that you should use to your advantage, that’s FOMO.
Use FOMO by Running a Contest or Giveaway
In case you didn’t know, FOMO stands for The Fear of Missing Out. FOMO is a psychological phenomenon in which people participate in something because they