Do you realize the positive impact that a lead magnet has on your audience?
I do, and here’s story I want to share:
As I was strolling down the mall the other day, a saleslady from a new bakery restaurant was offering a free taste of their cakes to passers-by. Nearly 100% of the time, people stopped to get a slice. Others who saw the ones gathering for the free taste were enticed to give it a try.
Can you guess why this new bakery restaurant went out of their way to offer a free bite of their product? That’s