Do you know Seth Godin? Probably not personally, but you may have heard of him. He’s the author of 18 best selling books, has one of the most popular blogs on the net, and was inducted to the Direct Marketing Hall of Fame. If there’s anyone that knows about creating loyalty and getting people to act, it’s Seth.
The question is, how does he do it?
Let me tell you, it’s not through witchcraft, wizardry, or praying to