How to Create FOMO (Fear of Missing Out) to Increase Social Engagement

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How about being the odd one out? That’s probably one of the most nagging feelings.

Your friends went out to the movies without you. There’s a new fashion trend circulating on social media and you’re thinking of jumping in. Your favorite brand has just launched a giveaway. Everyone in your class is crazy about this new mobile game.  You’re not really into gaming, but you’re curious!  

FOMO stands for the fear of missing out. It’s a psychological phenomenon in which a person feels left out because he missed out on something interesting.

We’re hardwired to belong. Social media intensifies

Why Every Entrepreneur Should Embrace Failure

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Failure is inevitable. It’s a part of life, and entrepreneurs in particular experience a huge amount of it. It’s difficult to stay positive when in the face of failure…

But I’m here to tell you why you should be celebrating them instead of feeling down about it. 🙂

Every entrepreneur has encountered some sort of failure and will continue to do so for as long as they are entrepreneurs. Expect that you will fail a lot of times… because it’s only with failure that you actually learn and improve.

So Here’s What Happened:

Take It from Disney– Repurpose Your Content!

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There’s one weird thing I’ve noticed about us entrepreneurs…

We invest so much time in learning something, working hard to be great at it, even taking the opportunity to master it. But once we know that something works…

We jump onto the next new, bright-and-shiny endeavor.

…Which is kind of counterproductive – and it drives me nuts.

I’ll admit though, this is something I’ve been doing for many years. I was always obsessed with the newness of things–always working on a new idea or a new opportunity, anything that showed new potential.

This Email Can Generate 60% More Revenue in Your Email Promotions

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Ever thought of the possibility of an email generating over 60% of your revenue from that email promotion sent out to your list?

I’m here to tell you that it’s a real thing.

Recently, my team and I spent some time gathering and analyzing data from over the last year in terms of revenue and email marketing. We send out lots of emails to our subscribers, and we keep track–down to the tiniest detail–just where the revenue comes from.

This means that we know exactly which email generates how much revenue.

The Best Ways to Generate Leads for Your Online Marketing Funnel

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Can you imagine building a business without any customers being interested in what you have to offer? Well, that won’t be much of a business at all! For this reason, you need to generate leads. Leads are people who express interest in your business and are likely to become your customers.

Recently, I wrote a blog post about the best funnel mapping tools and in there, I briefly touched on the stages of the sales funnel, aka “sales process.”

The first phase of the sales funnel is dedicated to building awareness, thus our lead generation efforts.


The Foolproof Method to the Perfect Webinar

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Have you ever been to a webinar and just had, genuinely, the best time? Everything about it was impressive, and you wondered if you would ever be able to host a webinar as good?

Maybe you had all sorts of doubts going through your head, about not knowing what to say or not being good with speaking live…

I know the struggle because I’ve been there. I was there for years, in fact.

My mind was making up all sorts of excuses for not being a native English speaker, not knowing the

How Brick and Mortar Stores Can Win Online (Despite CrazyCompetition)

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Keeping pace with ecommerce giants is like being in a foreign land for the very first time. It’s like taking a leap into the unknown. You feel different emotions – excitement, anxiety, and fear. You’re hungry for help. 

But just because Amazon and other thriving online retailers have captured your audience, doesn’t mean you can’t. Not all hope is lost! A brick and mortar store like yours has a chance if you know the right strategies.

But First, Have an Online Presence.

It goes without saying that you should create a website and be found elsewhere online – social media,

Three Ways to Make Angry Customers Love You

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No matter how hard you try to create the best products and offer the friendliest customer service, you are bound to run into customers who are simply not happy.

These customers might come to you through a complaint on your social media, an angry email, or a bad post online about you or your product.

Facing an angry customer isn’t a walk in the park. It’s not fun, and can really get under your skin. But what can you do about them?

Angry, frustrated customers are an inevitability. The question is:

How to Prevent Cheating in Your Online Contests

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After months or years of struggling to generate more leads for your business, you’ve finally found a real solution…

An online giveaway contest.

Giveaway contests are a smart way to attract potential customers at a cost you can afford. The reason it appeals to the general public is that it capitalizes on the idea of “winning.”

Who doesn’t want to win?

It’s an exciting experience to be able to launch your first online contest. You have a great prize that awaits your potential leads.

However, you hear about cheating in giveaway contests and are worried that there might be

10 Tools to Create and Visualize Your Sales Funnels

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Chances are, you already know what a sales funnel is.

A sales funnel, also called “sales process,” represents the entire customer journey. It would help that you imagine a typical funnel when talking about a sales funnel:

In a sales funnel, a person starts out as a visitor at the top of your funnel. After he goes through a series of interactions with you, he ends up at the bottom of your funnel – and becomes an actual customer.

Here’s a further explanation of the three parts of the funnel…

  • Top of Funnel (TOFU) – This funnel stage represents