Marketing psychology always comes in handy in any campaign. And yes, that includes contests or giveaways!
But why is psychology important to marketers? Does it help increase conversions? Most importantly, how can we leverage it to boost your giveaways?
I’ve prepared this helpful guide for you. After reading, you should be able to effectively use marketing psychology techniques to your advantage.
What is Marketing Psychology and Why Should You Care?
It’s really simple: Marketing psychology is when you incorporate psychological techniques into your content or message.
Because once you understand what motivates people to take action, you can