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If you haven’t heard of him before, Neil Patel is one of the most influential people online. He’s co-founder of KISSmetrics, Crazy Egg, Hello Bar, and Forbes says he’s one of the top 10 online marketers. If there’s one person to follow, and learn about marketing strategies and tactics, it’s Neil.

If you aren’t following his blog Quick Sprout then you should head over there after reading this article and subscribe. He shares so much amazing information and tells you exactly how he does it, to the point of it almost being too

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Question: Are there benefits to using uncommon practices to drive traffic online?

Answer: Yes.

Another question: Do you currently use any of them to drive traffic to your own website or blog?

That one’s rhetorical.

Most would say no.  Why?  Fear of the unknown, lack of knowledge, and lack of awareness probably rank highest.

Every industry establishes it’s own standard of ‘normal’ practices.  These baseline behaviors create large streams of traffic for many.  And everyone follows the leader.

Driving traffic and conversions from alternative channels can be very effective as a result.

Anyone willing to think outside the box can

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If you’re a startup, it can be hard to acquire an audience – involving them is even more difficult.

And you are not the only one that’s after them – there are competitors too.

So as a startup, how can you penetrate massive audience with minimal effort in highly competitive landscape?

You work with Influencers.

Influencers are people who have an established credibility and audience and can persuade others by virtue of their trustworthiness and authenticity. Influencers are proven industry leaders and experts that are actively involved in communicating best practices, tips and strategies.

They generally have substantial social media

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Facebook Lead Ads are the latest offering in the Facebook Advertising Platform that enables all advertisers to easily collect users’ personal information in a way that’s never been possible before.

All people need to do is click on the message, and Facebook will automatically show a pre-filled form. Just one more click and their personal data – such as their name, email address and more – is collected.

And this is why they have one of the lowest cost / lead compared to any other channel, as reported by prominent Facebook Marketers such as Jon Loomer.

Contests can

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For busy individuals, they probably have their inbox brimming with emails from different people.

Now, which of those messages are they going to read? It’s impossible to open each and every one, especially when one’s so caught up in appointments here and there.

This is where marketers ought to learn to make themselves stand out. You have to convince the receiver to click on your email and read what’s inside, for starters.

One of the best ways to make your email stand out is by making them more personal.

The benefits of personal messages

Generic and uniform emails are just

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