Referral Marketing: What It Is, How It Works, and Getting Started

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Creating raving fans for one’s business is a dream come true for all marketers.

Many think that this goal is almost impossible to meet, and only brands with tons of resources can achieve it. This is a huge misconception.

Here’s the truth:

Even as a small business, you can earn people’s trust and motivate them to convert and buy from you! The secret to doing that? Referral marketing.

If you’re eager to learn more about referral marketing and how you can leverage it for your business, read this guide.

Let’s start by defining referral marketing.

What Is Referral Marketing?

Creating an Influencer Marketing Strategy for Your Giveaway Campaign

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So you’re thinking of running a giveaway. 

You know that it helps you to create buzz and grow your email list.  

But at the same time…

You’re concerned about the fact that nobody knows you.

You have no website traffic.

You have no recommendations.

What if people won’t take part in your campaign?

What if you attract the wrong audience?

Let me tell you this: 

You don’t have to do it all by yourself.

You can leverage the popularity of someone in your niche. Someone whom people trust and take advice from. That “someone” is

11 Best Referral Program Examples (And Insights You Can Steal)

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You can ask people to spread the word about your business but that method can only go so far. What you need is a referral program – a structured means of getting leads for your business by building hype, creating trust, and incentivizing. To give you an idea of what a successful referral program looks like, I’ve prepared a list of the best referral program examples.

Go ahead, check them out:

11 Best Referral Program Examples + Insights

1. Evernote

Evernote is a cloud-based software that you can use to take notes, organize your files, and collaborate with your team.