How do we make sure we’re getting the most from our giveaways?
We often base our decisions on personal opinion, but the thing is, what appeals to you may not be what appeals to your audience. And if you want results, you’re better off paying attention to what they want.
How do you do that?
Two words: Split testing.
Picture this scenario…
You want to know if the current headline on your giveaway landing page drives more sign-ups. The headline reads, “Join Our Holiday Giveaway!”
For you, it’s “good enough,” but perhaps there’s a better version!