Category Archive

Knowing your audience better is the key to success.

Because if you consider their preferences, you can make your marketing campaigns much more effective and targeted. You get the idea.

Speaking of your audience’s preferences, a topic we need to tackle today is market research… in the context of contests.

“But what exactly do you mean, Wilco?”

I’m here to tell you that you can do market research by running a contest. If it sounds unbelievable, keep reading this post. This article will discuss:

• Why you should be doing market research
• Types of market research
• A 3-step process for

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The Ice Bucket Challenge.

Metro’s Dumb Ways to Die.

Salt Bae.

The Old Spice campaign.

#MeToo Movement.  

There’s a huge chance that you’ve come across one of these “viral” campaigns. If you’re a marketer who wants to be seen and heard by the masses, you’d probably wonder how you can get viral. (Previously, I wrote a blog where I dissected ten viral posts on social media. Be sure to check that one out.)

Viral marketing is a hot topic especially now that brands are finding ways to break through the chatter

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Do you make sure to plan every part of your online contest before you set it live? If so, you’re doing a good job.

After all, we want our contest to achieve our end goal — to build brand awareness, grow an email list, generate sales, and so on.

Follow up emails are by far the most important component of your contest. However, many contests fail because people don’t get reminded about the contest they joined.

Once people sign up for your contest, you know that you must email them to say thank you. But what next? If

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Dropbox. Uber. Airbnb. Evernote.

Ever wonder how these successful brands grew from 0 to millions of users?

Here’s the answer.

These brands don’t have magical powers. But they’re smart enough to know that to forever grow their tribe, they need to craft the best message that’ll spread like wildfire.

I’m talking about viral marketing.

They execute viral marketing using these three fundamental steps:

1: Offer an incentive that’s irresistible

2: Give people the chance to win your incentive by referring their friends

3: Repeat the entire process

A viral marketing campaign is also the perfect means of increasing

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So you want to go viral. Going viral means that your message has “infected” or made an impact on a lot of people. As a result, it gets shared over and over again.

Hands down, social media is the BEST place to go viral. The fact that people are closely connected on Facebook or Twitter makes sharing a breeze.

Put out content that resonates with their hearts and the next thing you know, it becomes a hit.

Now, the biggest question: How do you actually go viral?

I have to be honest with you… there is NO ONE ANSWER to

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Do you want your business to go viral? Well, who doesn’t?

Every day, more and more people come to realize how important it is to go viral if you want to generate a buzz for your business.

Unfortunately, what most people don’t know is that they use all the wrong tactics to go viral!

For instance… Asking “to get shared”.

Did you know that telling people to share your message is the worst thing you can do? Shocking, especially coming from us, right?

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What do you want in business? Let me guess…

Grow a sizable email list. Build brand awareness. Lead more people through the doors of your local shop.

Reality check: It’s hard to get people to take notice these days. Whatever your goal is, you can’t create something and just expect them to come.

But if there’s one thing that you should use to your advantage, that’s FOMO. 

Use FOMO by Running a Contest or Giveaway

In case you didn’t know, FOMO stands for The Fear of Missing Out. FOMO is a psychological phenomenon in which people participate in something because they

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