Category Archive

I know, I know.

You feel excited, but at the same time, you’re nervous about your upcoming product launch! ?

While you’ve spent a huge amount of time and effort to create your product, you wonder if people are going to love it.

Based on my experience with product launches, I need to tell you this:

You can have an amazing product.

But if nobody hears about it, nobody buys it. A person or two may find your product, but that’s not enough to increase your revenue and grow your business!

In today’s post, I’m going to show you the

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If you could improve one aspect of your giveaway, what would that be?

I know that people have different answers:

• The competition prize
• Mechanics of the giveaway
• Landing page images

But today, we’re going to talk about an essential (but often ignored) part of the campaign…

And that is the giveaway copy.

Writing good copy does the following:

Makes people feel excited about your contest. The right choice of words strikes the right emotional chord.

Improves your giveaway’s conversion rate. Do you want your campaign to attract more email sign-ups? How about more sales down the road?

Positively

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Knowing your audience better is the key to success.

Because if you consider their preferences, you can make your marketing campaigns much more effective and targeted. You get the idea.

Speaking of your audience’s preferences, a topic we need to tackle today is market research… in the context of contests.

“But what exactly do you mean, Wilco?”

I’m here to tell you that you can do market research by running a contest. If it sounds unbelievable, keep reading this post. This article will discuss:

• Why you should be doing market research
• Types of market research
• A 3-step process for

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The Ice Bucket Challenge.

Metro’s Dumb Ways to Die.

Salt Bae.

The Old Spice campaign.

#MeToo Movement.  

There’s a huge chance that you’ve come across one of these “viral” campaigns. If you’re a marketer who wants to be seen and heard by the masses, you’d probably wonder how you can get viral. (Previously, I wrote a blog where I dissected ten viral posts on social media. Be sure to check that one out.)

Viral marketing is a hot topic especially now that brands are finding ways to break through the chatter

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Do you make sure to plan every part of your online contest before you set it live? If so, you’re doing a good job.

After all, we want our contest to achieve our end goal — to build brand awareness, grow an email list, generate sales, and so on.

Follow up emails are by far the most important component of your contest. However, many contests fail because people don’t get reminded about the contest they joined.

Once people sign up for your contest, you know that you must email them to say thank you. But what next? If

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Dropbox. Uber. Airbnb. Evernote.

Ever wonder how these successful brands grew from 0 to millions of users?

Here’s the answer.

These brands don’t have magical powers. But they’re smart enough to know that to forever grow their tribe, they need to craft the best message that’ll spread like wildfire.

I’m talking about viral marketing.

They execute viral marketing using these three fundamental steps:

1: Offer an incentive that’s irresistible

2: Give people the chance to win your incentive by referring their friends

3: Repeat the entire process

A viral marketing campaign is also the perfect means of increasing

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