Category Archive

What do you want in business? Let me guess…

Grow a sizable email list. Build brand awareness. Lead more people through the doors of your local shop.

Reality check: It’s hard to get people to take notice these days. Whatever your goal is, you can’t create something and just expect them to come.

But if there’s one thing that you should use to your advantage, that’s FOMO. 

Use FOMO by Running a Contest or Giveaway

In case you didn’t know, FOMO stands for The Fear of Missing Out. FOMO is a psychological phenomenon in which people participate in something because they

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Advertising alone will not make something go viral, and it definitely does not end in it. It’s a whole that’s a lot bigger than the sum of its parts.

Viral marketing, as Seth Godin believes, must market your business in a tangible and useful way.

There’s no “industry’s well-kept secret” or secret key to going viral. The common misconception is your message should achieve popularity for it to go viral.

Typically, a message or content becomes popular because it’s propagated by a popular figure that has a huge following. For example, a witty message tweeted by a popular actor will

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“Going viral.”

I’m sure you have seen many people write about what kind of elements or factors will help your content to go viral.

Should your content be contagious? Should it make people look good? Should it trigger certain emotions such as joy?

All of these are true…

… but it only tells half of the story.

Regardless of how contagious your content is, how they feel after they share or how funny it is… whether something goes truly viral all comes down to one critical formula that you need to understand first.

What does “going viral” mean exactly?

There seems to be a misconception about the term

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