The Ice Bucket Challenge.
Metro’s Dumb Ways to Die.
The Old Spice campaign.
There’s a huge chance that you’ve come across one of these “viral” campaigns. If you’re a marketer who wants to be seen and heard by the masses, you’d probably wonder how you can get viral. (Previously, I wrote a blog where I dissected ten viral posts on social media. Be sure to check that one out.)
Viral marketing is a hot topic especially now that brands are finding ways to break through the chatter