Do you want your business to go viral? Well, who doesn’t?
Every day, more and more people come to realize how important it is to go viral if you want to generate a buzz for your business.
Unfortunately, what most people don’t know is that they use all the wrong tactics to go viral!
For instance… Asking “to get shared”.
Did you know that telling people to share your message is the worst thing you can do? Shocking, especially coming from us, right?
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What do you want in business? Let me guess…
Grow a sizable email list. Build brand awareness. Lead more people through the doors of your local shop.
Reality check: It’s hard to get people to take notice these days. Whatever your goal is, you can’t create something and just expect them to come.
But if there’s one thing that you should use to your advantage, that’s FOMO.
In case you didn’t know, FOMO stands for The Fear of Missing Out. FOMO is a psychological phenomenon in which people participate in something because they
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Advertising alone will not make something go viral, and it definitely does not end in it. It’s a whole that’s a lot bigger than the sum of its parts.
Viral marketing, as Seth Godin believes, must market your business in a tangible and useful way.
There’s no “industry’s well-kept secret” or secret key to going viral. The common misconception is your message should achieve popularity for it to go viral.
Typically, a message or content becomes popular because it’s propagated by a popular figure that has a huge following. For example, a witty message tweeted by a popular actor will
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We already know that viral giveaways are incredibly effective to build up large email lists, but how effective is it to drive more sales?
Recently Karl Schuckert & Chase Bowers put it to the test by using UpViral when he launched ShopifiedApp, a new Shopify dropshipping application.
So… was this effective? You bet!
Let’s dive into the case study so you can see exactly what steps they took – and what the results were.
Creating buzz using UpViral
The key objective behind the Pre-Launch activities was to build up buzz and a list as quickly and cheaply as possible.
To start
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“Going viral.”
I’m sure you have seen many people write about what kind of elements or factors will help your content to go viral.
Should your content be contagious? Should it make people look good? Should it trigger certain emotions such as joy?
All of these are true…
… but it only tells half of the story.
Regardless of how contagious your content is, how they feel after they share or how funny it is… whether something goes truly viral all comes down to one critical formula that you need to understand first.
There seems to be a misconception about the term
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