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Do you make sure to plan every part of your online contest before you set it live? If so, you’re doing a good job.

After all, we want our contest to achieve our end goal — to build brand awareness, grow an email list, generate sales, and so on.

Follow up emails are by far the most important component of your contest. However, many contests fail because people don’t get reminded about the contest they joined.

Once people sign up for your contest, you know that you must email them to say thank you. But what next? If

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Dropbox. Uber. Airbnb. Evernote.

Ever wonder how these successful brands grew from 0 to millions of users?

Here’s the answer.

These brands don’t have magical powers. But they’re smart enough to know that to forever grow their tribe, they need to craft the best message that’ll spread like wildfire.

I’m talking about viral marketing.

They execute viral marketing using these three fundamental steps:

1: Offer an incentive that’s irresistible

2: Give people the chance to win your incentive by referring their friends

3: Repeat the entire process

A viral marketing campaign is also the perfect means of increasing

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So you want to go viral. Going viral means that your message has “infected” or made an impact on a lot of people. As a result, it gets shared over and over again.

Hands down, social media is the BEST place to go viral. The fact that people are closely connected on Facebook or Twitter makes sharing a breeze.

Put out content that resonates with their hearts and the next thing you know, it becomes a hit.

Now, the biggest question: How do you actually go viral?

I have to be honest with you… there is NO ONE ANSWER to

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Do you want your business to go viral? Well, who doesn’t?

Every day, more and more people come to realize how important it is to go viral if you want to generate a buzz for your business.

Unfortunately, what most people don’t know is that they use all the wrong tactics to go viral!

For instance… Asking “to get shared”.

Did you know that telling people to share your message is the worst thing you can do? Shocking, especially coming from us, right?

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What do you want in business? Let me guess…

Grow a sizable email list. Build brand awareness. Lead more people through the doors of your local shop.

Reality check: It’s hard to get people to take notice these days. Whatever your goal is, you can’t create something and just expect them to come.

But if there’s one thing that you should use to your advantage, that’s FOMO. 

Use FOMO by Running a Contest or Giveaway

In case you didn’t know, FOMO stands for The Fear of Missing Out. FOMO is a psychological phenomenon in which people participate in something because they

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Advertising alone will not make something go viral, and it definitely does not end in it. It’s a whole that’s a lot bigger than the sum of its parts.

Viral marketing, as Seth Godin believes, must market your business in a tangible and useful way.

There’s no “industry’s well-kept secret” or secret key to going viral. The common misconception is your message should achieve popularity for it to go viral.

Typically, a message or content becomes popular because it’s propagated by a popular figure that has a huge following. For example, a witty message tweeted by a popular actor will

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