9 Surefire Ways to Get Attention for Your Product Launch

by: Leave a Comment

I know, I know.

You feel excited, but at the same time, you’re nervous about your upcoming product launch! ?

While you’ve spent a huge amount of time and effort to create your product, you wonder if people are going to love it.

Based on my experience with product launches, I need to tell you this:

You can have an amazing product.

But if nobody hears about it, nobody buys it. A person or two may find your product, but that’s not enough to increase your revenue and grow your business!

In today’s post, I’m going to show you the

How Writing Good Copy Can Boost Your Giveaway

by: Leave a Comment

If you could improve one aspect of your giveaway, what would that be?

I know that people have different answers:

  • The competition prize
  • Mechanics of the giveaway
  • Landing page images

But today, we’re going to talk about an essential (but often ignored) part of the campaign…

And that is the giveaway copy.

Writing good copy does the following:

Makes people feel excited about your contest. The right choice of words strikes the right emotional chord.

Improves your giveaway’s conversion rate. Do you want your campaign to attract more email sign-ups? How about more sales down the road?


Creating an Influencer Marketing Strategy for Your Giveaway Campaign

by: Leave a Comment

So you’re thinking of running a giveaway. 

You know that it helps you to create buzz and grow your email list.  

But at the same time…

You’re concerned about the fact that nobody knows you.

You have no website traffic.

You have no recommendations.

What if people won’t take part in your campaign?

What if you attract the wrong audience?

Let me tell you this: 

You don’t have to do it all by yourself.

You can leverage the popularity of someone in your niche. Someone whom people trust and take advice from. That “someone” is

Email Engagement Tips to Keep People Hooked on Your Contest

by: Leave a Comment

Admit it:  

Putting together a contest can involve a ton of resources.

Time, money, and effort.

After all that you have invested, you only want the best outcomes.

More referrals, more leads, and more sales flowing in.

But as much as you want people to stick around, unfortunately, not everyone does.

Often, people enter a contest or giveaway campaign but don’t stick until the end.

They feel excited at the thought of getting the prize. However, that excitement doesn’t last that long.

The fact that there are too many distractions can keep them from engaging with your business.


How to Do Market Research in Your Contest

by: Leave a Comment

Knowing your audience better is the key to success.

Because if you consider their preferences, you can make your marketing campaigns much more effective and targeted. You get the idea.

Speaking of your audience’s preferences, a topic we need to tackle today is market research… in the context of contests.

“But what exactly do you mean, Wilco?”

I’m here to tell you that you can do market research by running a contest. If it sounds unbelievable, keep reading this post. This article will discuss:

  • Why you should be doing market research
  • Types of market research
  • A 3-step process for

What is Viral Marketing and How Do You Start a Viral Campaign?

by: Leave a Comment

The Ice Bucket Challenge.

Metro’s Dumb Ways to Die.

Salt Bae.

The Old Spice campaign.

#MeToo Movement.  

There’s a huge chance that you’ve come across one of these “viral” campaigns. If you’re a marketer who wants to be seen and heard by the masses, you’d probably wonder how you can get viral. (Previously, I wrote a blog where I dissected ten viral posts on social media. Be sure to check that one out.)

Viral marketing is a hot topic especially now that brands are finding ways to break through the chatter

A Customer Acquisition Strategy You Should Start Doing This 2019

by: Leave a Comment

Ever wondered how Harry’s, a men’s shaving brand, acquired over 1 million customers since their launch in 2013? Well, you would probably say that in order to grow that much, you’d need a mix of strategies.

But one of those marketing strategies will always have a bigger impact, and to Harry’s, that is running a referral program.

Their pre-launch referral campaign helped them collect 100,000 emails in a single week and communicate their value as a brand.

In this post, we’re going to talk about referral programs as a powerful customer acquisition strategy. By understanding the art

5 Follow Up Emails You Should Send When Running a Contest (With Examples)

by: Leave a Comment

Do you make sure to plan every part of your online contest before you set it live? If so, you’re doing a good job.

After all, we want our contest to achieve our end goal — to build brand awareness, grow an email list, generate sales, and so on.

Follow up emails are by far the most important component of your contest. However, many contests fail because people don’t get reminded about the contest they joined.

Once people sign up for your contest, you know that you must email them to say thank you. But what next? If

10 Reasons Why Free Giveaways Flop (And How to Nail a Successful One)

by: Leave a Comment

Every small business owner who dreams of growing a big email list of quality subscribers thinks of running a giveaway.

Super thrilled about the campaign, he picks a prize, sets up a landing page, and tells his audience, “Hey, get a chance to win this camera if you get 5 of your friends to sign up!”

Unfortunately, his giveaway becomes an epic failure.

Speaking of epic failure: I remember when I was little, I asked my mom what soda was made of. She told me, “Sugar and water, son.” So I rushed to make myself a glass

How to Generate Tons of Leads [17 Viral Marketing Ideas]

by: Leave a Comment

Dropbox. Uber. Airbnb. Evernote.

Ever wonder how these successful brands grew from 0 to millions of users?

Here’s the answer.

These brands don’t have magical powers. But they’re smart enough to know that to forever grow their tribe, they need to craft the best message that’ll spread like wildfire.

I’m talking about viral marketing.

They execute viral marketing using these three fundamental steps:

1: Offer an incentive that’s irresistible

2: Give people the chance to win your incentive by referring their friends

3: Repeat the entire process

A viral marketing campaign is also the perfect means of increasing