Advertising alone will not make something go viral, and it definitely does not end in it. It’s a whole that’s a lot bigger than the sum of its parts.
Viral marketing, as Seth Godin believes, must market your business in a tangible and useful way.
There’s no “industry’s well-kept secret” or secret key to going viral. The common misconception is your message should achieve popularity for it to go viral.
Typically, a message or content becomes popular because it’s propagated by a popular figure that has a huge following. For example, a witty message tweeted by a popular actor will