First of all, Dropbox tried large-scale advertising. To the tune of millions of dollars in fact, and failed miserably with it.
After exhausting their advertising options with only dismal results to show for them, their management came to a realization. They had to promote their services differently than what everybody else was doing.
They decided to try tapping into viral marketing.
Dropbox opted to let its users do all the promoting for them, and make it worth their while to do so…
Rather than burn money on expensive ads that weren’t working, Dropbox instead offers its users more storage space on their accounts, simply for referring others to their service.
It’s classic viral marketing in action.
And to say it changed everything… would be an understatement.
Rest assured that Dropbox isn’t the only one doing it with massive results.
Countless other brands, including “sharing economy” giants Airbnb and Uber, are cashing in with large-scale referral campaigns too…
So while it’s clear that a well-executed viral marketing strategy can take any business, product or service into the stratosphere, here is the problem…