You’ve probably already heard of Siddharth Pal. If you haven’t — he actually won in a Black Friday giveaway that was featured as one of our case studies. You know how he won? He referred 3,000 people into that giveaway.
Clearly, Siddharth knows how to make a campaign go viral. Today is going to be exciting, because this time, we’re going to share his recent success with UpViral.
By running a 22-day giveaway, he generated these impressive results:
- 4,691 leads (978 direct, 3,713 referred)
- Immense brand awareness
- Gained a positive sender email reputation
- Solid brand partnerships
The interesting part? 80% of those leads were actually referred. Even better? He didn’t spend a penny on the prizes which were worth $13,000 in total. 🔥
Have a look at Siddharth’s results in his UpViral dashboard:
If you’re interested in the details, watch our 1-hour interview video with him and read until the end of this case study. 👇
💎 BONUS: Want to create a successful campaign like Siddharth? Here’s Siddharth’s campaign share link (https://app.upviral.com/dashboard/index/cs/MTE3NTExSkhOa1ppaGVLaWxrWm5NM09EbG1jemRr/) so you can see his campaign set-up to inspire your own.
Who Is Siddharth Pal? Why UpViral?
Siddharth Pal is in the e-commerce dropshipping business. It has been 3 years since he started. According to Siddharth, he sells multiple e-commerce products, especially the ones that are trending.
You can check him out on his website Siddharthpal.com.
If there’s one thing you should know about Siddharth, it’s that he’s a man of action.
So, why did he decide to use UpViral for this campaign?
After seeing the results of the Saastronautics giveaway where he won, he thought of giving it a try. His main goal was to increase brand awareness.
Previously, Siddharth was entirely dependent on ads to generate sales. Like many business owners running Facebook ads, he has some frustrations. He believes that by building brand awareness using UpViral, he can get a constant flow of traffic that won’t be affected by third-party platforms like Facebook and Google.
The Giveaway Prizes
Contrary to popular belief, you don’t need to give away an expensive prize for people to enter your campaign. It’s even possible to spend nothing on a prize that’s actually worth $13,000. How, you ask?
Here’s what Siddharth did:
He partnered up with beginner- and intermediate-level businesses. They were either affiliate managers or owners of online tools and software products that help aspiring entrepreneurs start a business.
These were the prizes:
- 5 Semrush Accounts (Worth $1640)
- 3 Hostinger Premium Web Hosting Accounts (Worth $145)
- 2 Bluehost Plus Accounts (Worth $180)
- 3 Wp Rocket Single Site Licenses For 1 Year (Worth $147)
- 3 Serpstat Accounts (Worth $345)
- 5 Free Annual Licenses Of Astra Pro Theme (Worth $235)
- 2 Imagify Infinite Licenses For 1 Year (Worth $200)
- 6 Rank Math Premium Accounts (Worth $634)
- 3 Social Snap Pro Licenses For 1 Year (Worth $297)
- 200 Copies Of Affiliate Marketing Ebook (Worth $2742)
- 30 Minutes Call With Me For 3 Winners (Worth $300)
- 1000 Words Content On Topic Of Your Choice For 3 Winners (Worth $160)
- 200 Whatsapp Chatbots Accounts For 1 Month For 200 Winners (Worth $6000)
- Canva Templates Bundle For 25 Winners From Creatofy (Worth $500)
Crazy, right? 🤯
8 winners will be selected based on the highest number of points acquired. On top of that, hundreds of other winners get to bring home huge freebies. See this screenshot from Siddharth’s giveaway landing page:
This prize selection hit the bullseye. Anyone who wanted to start an online business but didn’t have the money or skill set to do it will greatly benefit from these prizes.
According to Siddharth, “It’s a done-for-you. They (aspiring entrepreneurs) can just use the DFY templates that they can import and start their system in just one day. It will save time and money. This will encourage them to take action.”
How the Giveaway Works
Siddharth kept the mechanics simple. Anyone who joined the giveaway would have to do the following:
- Enter their name and email on the landing page
- Share the giveaway and refer their friends
- Collect more points by completing certain actions (like following him on Instagram, writing a blog post about the giveaway, etc.)
Making it as easy as possible for people to join your campaign can help increase the number of your signups. Like Siddharth, you can then require your audience to perform more actions after their initial signup to pare down your leads and end up with a higher quality list.
The Landing Page
Siddharth used an UpViral widget that he integrated into his website landing page. That widget asked only for a participant’s name and email, with a call-to-action button that says, “JOIN NOW”. According to Siddharth, this widget was placed 3 times across the page — at the top, middle, and bottom of the landing page.
(Note: When using UpViral to set-up your campaign, you can choose between a full landing page with drag-and-drop features or a widget.)
Let’s have a look at Siddharth’s landing page copy and important elements:
Siddharth uses a simple pre-headline that reads, “BLOGGERSPASSION GIVEAWAYS”. It makes an announcement to the audience that they’re about to enter a giveaway.
Alternatively, pre-headlines can be used to call out an audience. For example, you could say, “GIVEAWAY FOR ASPIRING BLOGGERS” or spark curiosity by including words like, “ATTENTION!” or “WIN”.
Numbers are easy to read, which is why they work for sparking curiosity. They’re also useful for giveaway headlines where a giveaway host would like to emphasize the total worth of the prize.
Siddharth’s headline reads, “$13,000+ HUGE GIVEAWAY.” As a prospect who could not afford that amount of money to start a business, that would be very enticing.
💡Related Resource: 10 Tools to Improve Your Landing Page Headlines
Below the headline is the sub-headline that reveals some of the giveaway prizes: “Featuring Semrush, Free Hosting Accounts, WP Rocket, Serpstat and MANY More!”
This complemented the headline by telling the audience what prizes they can expect to win.
Partners and “Supported By” Logos
At the top and bottom of the landing page, Siddharth added two sections that featured the following:
● Partners. These were the brand names of the product tools offered as prizes. Here’s the screenshot:
- “Supported By.” These were all the beginner- and intermediate-level businesses that Siddharth collaborated with. Each logo linked back to the website’s homepage to help drive awareness and traffic. Check the screenshot:
List of Prizes
Siddharth presents each giveaway prize in a very compelling way. Each prize has its own heading and details:
For a breakdown of the total prize cost, Siddharth featured the worth of every prize and how long winners can enjoy it. He also adds a CTA button that allows participants to enjoy a free trial in case they want to have the tool now.
Details On How to Win
At this point, people are eager to know how they can win the prize. Siddharth keeps the copy on-point and digestible by listing the details in a bullet-point format:
It mentions who the giveaway is for, actions they need to complete, how they’ll receive extra points, and how the leaderboard will be calculated.
Prize Details for the Top 8 Winners + Freebies for the Other Winners
To offer more clarity about the prizes, Siddharth featured separate sections. These mentioned what each of the top 8 winners would win and hundreds of other winners who would earn freebies:
Terms & Conditions
Added as a button at the bottom of the page, this opened as a separate page that mentioned the following:
- The purpose of the giveaway
- Simple giveaway rules
- Prize and winner selection
- Additional terms participants should know
- The types of information they collect on users
- Affiliate disclosure
- How users can manage their preferences
The beauty of creating a campaign using UpViral is that you can require people to complete different types of actions.
These actions go beyond just sharing the giveaway to refer more friends — they can be unique actions (called Custom Actions) such as following you on social media, joining your social media community, and more.
Siddharth added 7 custom actions:
The UpViral team loved this choice of custom actions. It’s the first time we’ve seen our user require participants to write a blog post and create a YouTube video on the giveaway.
According to Siddharth, “These actions actually increase brand awareness. The campaign may shut down, but these assets never will.”
💡Our thoughts? These custom actions are also highly effective for pre-qualifying an audience for higher conversions down the road. If people are not willing to complete such actions, it’s likely that they’re less interested in becoming part of your audience after the giveaway.
When it comes to assigning points, Siddharth gave away higher points for higher priority actions. So, notice how he assigned 200 points to subscribe to his YouTube channel, making a YouTube video, and writing a blog post.
Higher priority actions are those you believe impact your campaign and business the most. By giving away more points for these, you motivate participants to complete them.
Here’s what Siddharth’s social media post looks like when people share it:
Like Siddharth, you can create a custom image. Alternatively, you can upload an image of the prize you’re giving away to entice people.
💡UpViral Tip: Design your Facebook and Twitter social media appearance using Canva. We’ve integrated Canva with UpViral. Just make sure that you have an existing Canva account. After designing, click Publish to automatically save it for your campaign!
Promotion and Engagement Strategies
Throughout the course of the 3-week campaign, he used the following techniques to drive traffic and keep people engaged:
1. Advertising on Facebook for 1 week.
Siddharth ran a Facebook ad, with a daily ad spend of $10. This lasted for a week, which meant he spent about $70-$80. This helped drive direct traffic in the middle of the campaign.
2. Sharing efforts by the collaborators.
Since several businesses collaborated on the prizes, they all shared the giveaway in various places. These included social media, online communities, and more. Siddharth was able to confirm this since he used tracking links to monitor their sharing efforts.
3. Email marketing.
Email marketing was such a crucial part of the giveaway. In fact, it was the only strategy that Siddharth used to provide updates.
He experimented with a hack that worked:
Instead of displaying the leaderboard on the share page, he emailed it to his participants. Those who were currently ranking up to the 200th position knew their total points and were motivated to work harder.
“These emails helped build hype and engagement, and increased the open rate,” said Siddharth.
Protecting the Giveaway from Fraud
Another important part of the campaign that took effort was removing fraud and contest cheaters. Siddharth used UpViral’s fraud detection feature for a start. But on top of that, he manually reviewed every participant.
Initially, he got 5,000 leads, but that manual review process helped him detect about 300 fraudulent participants. He then decided to delete them.
Announcing the Winner
There are many ways to announce a giveaway winner. Some of our UpViral users have done it through a Facebook live video to build hype and announce a sale. Others make a creative post and publish it on social media.
For Siddharth, it was different in that he did it only through email. 📧You might be wondering why. His reason? He wanted to increase his email sender reputation.
A good sender reputation will increase the chances of his emails landing in his audience’s inboxes.
Why Was the Campaign a Success?
Siddharth Pal has nailed his UpViral campaign, collecting a total of 4,691 leads with an 80% referral rate. His total prize worth may be $13,000, but he didn’t spend on anything.
Also, we were impressed by the simplicity and straightforwardness of this campaign — not to mention, Siddharth’s willingness in experimenting.
To recap, these were the reasons the giveaway succeeded:
#1 – The right incentive. For Siddharth, his prizes were perfect. They all appealed to the target audience who were aspiring business owners that badly needed these resources to get started.
#2 – A mutually beneficial collaboration. Everyone benefited from the campaign. Those who provided the prizes gained exposure and traffic. Siddharth, on the other hand, gained brand awareness and grew a quality email list without having to spend on the prizes.
#3 – Engaging emails. Siddharth focused heavily on email marketing. Every email provided value not just by reminding the participants to share the campaign and take action, but also by communicating the importance of the prizes in starting their business.
#4 – High-impact custom actions. Siddharth carefully chose custom actions that effectively boosted the campaign and his brand awareness. To ensure that people completed them, he assigned them with more points. According to him, the fact that people created content around the giveaway through writing blog posts and recording videos, convinced more people to join.
#5 – UpViral’s One-Click Sign-Up feature. This was one of the features that Siddharth really liked. With the One-Click Sign-Up feature, he was able to easily generate new leads via email. (How that feature works: You invite your mailing list subscribers to enter your giveaway by emailing them the campaign link. Once they click the link, they’ll be automatically entered into the campaign.)
Siddharth has big plans for the future. He’s getting his e-commerce dropshipping business ready for Black Friday and Cyber Monday. This just shows how focused Siddharth is on making his campaigns work.
He finishes up by saying:
Generating brand awareness and high-quality leads are huge goals for any business. UpViral is the platform that can make your goals happen, and it doesn’t matter what your level of experience is.
We hope that you’ve learned from Siddharth’s success as much as we did during our interview! Let us know your thoughts about this case study by writing a comment below.
If you haven’t done it yet — access UpViral today for only $1. (You get a full 14-day access so you can experience its potential for growing your business.)