Failure is inevitable. It’s a part of life, and entrepreneurs in particular experience a huge amount of it. It’s difficult to stay positive when in the face of failure…
But I’m here to tell you why you should be celebrating them instead of feeling down about it. 🙂
Every entrepreneur has encountered some sort of failure and will continue to do so for as long as they are entrepreneurs. Expect that you will fail a lot of times… because it’s only with failure that you actually learn and improve.
So Here’s What Happened: I Did a Webinar and It Failed Miserably.
As an example, a little while back, I did a webinar. It completely bombed.
People tell me, “You already know how things work, so just how bad can it get?”
And yet things like this still happen!
The Worst Part is When You Know You Gave Your All.
I spent a lot of time and effort trying to make the webinar a successful one. I didn’t just put it out for a day; I blocked out a few days to prepare and create everything.
I got excited, went online, gave my presentation. I did a lot of teaching, which went well, and I gave out a special offer to make things worth my while.
It’s a win-win for everyone: Attendees learn more, and if they want to get more out of it, they can participate in the special offer.
…It didn’t work. At all.
I closed down the webinar and went offline. Maybe one or two people actually bought, and while that’s better than nothing, it still felt bad given that I’d put so much time and effort into this.
My wife came up to me and said, “Oh, you must be so bummed.”
But then I thought about it and said,
“No, I’m not. I’m actually happy!”
This was because I had just figured out one way that doesn’t work, which means that when I do it again, I’ll just have to figure out a different way.
And while that may not work either, if I just keep at it and rule out ways that don’t work… then I know for a fact that it WILL work at some point!
Instead of Looking for the “Next Best Thing”, Keep on Improving.
Plenty of people would be super bummed and just think to do something else. Don’t do that! That’s the opposite way that you should look at this.
Whenever you find that something doesn’t work, you’ve just proven that… that way doesn’t work!
That means that you can rule it out and just keep on improving on other ways!
Here’s another example.
An earlier webinar that I did absolutely did not work the first time. Then I did it again… it still didn’t work, but it was slightly better. It took maybe 6 or 7 tries before I got it…
but every single time, I reworked the complete webinar, put a lot of extra time and effort into it, and improved a little bit each time.
It doesn’t happen overnight. You definitely have to put in the effort.
However, as long as you see a failure as an opportunity to grow, a whole new step forward…
(which it is, by the way!)
…then there’s no other outcome but success.
So rule out things that don’t work, until you eventually find that one thing that works like crazy. 🙂
And if you view your failures like this… you’ll find that they were never really failures in the first place.
This is my way of seeing it, and I’d love to know how you think about it in the comments down below. Thanks for reading!