How to Use Contests to Collect User-Generated Content

by: Leave a Comment

Don’t you envy brands that have hundreds to thousands of fans raving about their company?

It seems like people give these brands a lot of attention at their request. They leave great reviews, comment on their blogs, share their favorite brand’s posts with their friends, and more.

What’s even more interesting is that the more these people do it, the bigger and faster the brand’s audience grows.

To give you an example, let’s consider Starbucks…

Starbucks ran a contest in 2014 where they encouraged their fans to decorate their iconic reusable cup with their own drawings