Ever wondered how Harry’s, a men’s shaving brand, acquired over 1 million customers since their launch in 2013? Well, you would probably say that in order to grow that much, you’d need a mix of strategies.
But one of those marketing strategies will always have a bigger impact, and to Harry’s, that is running a referral program.
Their pre-launch referral campaign helped them collect 100,000 emails in a single week and communicate their value as a brand.
In this post, we’re going to talk about referral programs as a powerful customer acquisition strategy. By understanding the art