Every small business owner who dreams of growing a big email list of quality subscribers thinks of running a giveaway.
Super thrilled about the campaign, he picks a prize, sets up a landing page, and tells his audience, “Hey, get a chance to win this camera if you get 5 of your friends to sign up!”
Unfortunately, his giveaway becomes an epic failure.
Speaking of epic failure: I remember when I was little, I asked my mom what soda was made of. She told me, “Sugar and water, son.” So I rushed to make myself a glass
…