Anti-marketing tactics that turned Tinder and Whatsapp into unicorns

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We live in a constantly changing landscape, and nothing has advanced as fast as technology. These advancements that let people have mini computers in their pockets at all times have caused a monumental shift in the way people are sold things. The old days of ad revenue coming from commercials and billboards are over.

Companies have been forced to adapt by producing ads that not only get someone’s attention on one platform but ensure the message and experience are consistent across numerous devices. This is something that wasn’t even heard of just 5 years ago,