[Case Study] Travel Secrets VIPs Gathers 520 Leads in 5 Days!

Getting your first one hundred email subscribers in days? That’s a huge challenge for many marketers.

The problem is convincing people to join your list.

But Corey Richard has the secret sauce for getting 520 signups in as little as 5 days using an UpViral giveaway.

Out of those 520 leads:

  • 320 were direct signups
  • 200 were referred into his campaign

Plus Corey was also able to get more people to join his private Facebook group.

We spoke with Corey and asked him exactly what he did to get this result.

One might think that he used complex, unconventional hacks to make his list grow faster. But as it turns out, Corey kept it as simple as possible.

The best part? He didn’t spend money on marketing and ads.

If he can do it, you can too for your business — and it doesn’t matter what niche you’re in.  Buckle up and together, let’s uncover the secret behind Corey’s success.

Let’s Find Out More About Corey’s Business

Corey is in the business of helping people be able to travel more. He has a private Facebook group called Travel Secrets VIPs with over 12,000 members. It is open to anyone who’s a travel enthusiast.

Corey runs his business with a partner. They put together group trips and go have some fun!

As you can see from the Facebook group description below, Travel Secrets VIPs offers its members opportunities to save on travel and win free hotel stays and airfare gift cards.

(On a side note: Corey also helps people run their own Facebook groups across different niches!)

3 Reasons Why Corey Did a Giveaway Using UpViral

Goal #1: Find out how his business can leverage UpViral.

As an online marketer, Corey already knew how to put together a campaign. He’s well-versed in landing page elements, creating the right message that meets people’s needs, etc. But what he wanted to figure out is how his business can use UpViral.

Goal #2: Find out how many leads he would generate.

Corey’s focus used to be growing his Facebook group, creating engagement inside the group, and monetizing the group.

But knowing that Facebook can wipe out people’s accounts anytime (and that means losing your audience), Corey realized that he needed to find a way to generate emails aside from just asking people’s email addresses inside his Facebook group!

Basically, he wanted to get a sense of what his email list growth would look like using UpViral. He already has a list of about 2,000 subscribers and is eager to increase that number.

We asked Corey if he was expecting to get a certain number of leads with UpViral, and he said that he imagined something like over 100 leads – which was conservative.

But after digging into the system, he realized that he got more.

Goal #3: Figure out how to promote UpViral if he finds success with it.

Because of Corey’s success in collecting 520 leads, he was able to promote UpViral to his clients, therefore convincing them to also try UpViral.

The Giveaway Prize With a WOW Factor

Corey partnered up with a company that has access to a variety of hotels in different locations.

He gave away a complimentary 6-day, 5-night stay at the Hilton Hawaiian Village Waikiki Beach Resort to one lucky winner.

(Airfare not included and the winner will be responsible for the taxes and resort fee which costs just about $25 to $75 a night.)

This was an insane deal because this was a 4-start hotel and would normally cost people a lot more. And remember that Corey’s audience were travel enthusiasts who are eager to save money!

The Takeaway: To pick a prize that truly entices your audience to take action, make sure you know their wants and desires.

The Lead Capture Page That Gets People Entering

Here’s a look at Corey’s lead capture page:

Corey did a lot of things right. He:

  • Writes the headline in a way that highlights the reward and encourages people to grab it – “Win A 6 Day/5 night Stay In Hawaii!
  • Gives more details about the reward:
    • Name of the hotel
    • Its value – “Valued at $1,645
  • Mentions when the giveaway will end. (Notice that Corey also adds a red clock emoji to spark urgency.)
  • States how people can increase their chances of winning – “Share this giveaway to increase your odds.”
  • Intentionally underlines certain phrases to grab people’s attention. (If you do this, pick only the most important ones that should be emphasized.)
  • Uses a power word “WIN” three times.
  • Adds an index finger emoji on the call-to-action button to spark action.
  • Includes a link to the giveaway terms and conditions.

This is also worth mentioning:

Corey doesn’t ask for too much information on the lead capture page. He asks people to only enter their name and email address. Limiting your form fields to what’s necessary reduces friction.

The Share Page That Convinces People to Take More Important Actions

After people sign-up, he takes them to a share page where they can start getting the word out about the giveaway.

Notice that Corey uses similar language from his lead capture page and also a relevant image of Hawaiian dancers to ensure flow. He repeats that people need to share the giveaway today to increase their chances of winning.

Corey assigns 5 points each for shares on Facebook, Pinterest, and Messenger. These were the platforms that mattered most to him.

We asked Corey why he chose the same number of points for all platforms, and he said, “My audience hangs out on Pinterest and Facebook. I don’t use Twitter, LinkedIn, etc. so it made sense to make those points even.”

Like Corey, you don’t have to overthink this part. If you want your campaign to be shared on all the platforms where your business is, use the same number of points.

But here’s the interesting part. Pay attention:

Corey added two more actions (buttons in blue color), and those who complete these actions can win way more points:

  • Join our Facebook Group (“Required to Win”) = +10 points
  • Subscribe to our Facebook Messenger = +10 points

(Note: These are custom actions that you can create on top of regular sharing actions. The beauty of using custom actions is that they enable you to meet other goals like increasing your subscribers.)

Corey found it important to not just increase his campaign’s shares, but also to grow his Facebook group and get people to subscribe to his group’s messenger.

Here’s why he assigned 10 points for each of his custom actions:

“The points were more because you’re doing something that’s less comfortable, right? You’re joining a group that you don’t know anything about especially if your friends are sharing it with you.”

Notice that he added a note in his custom action button (*Required to Win*) to emphasize that the winner should come from his Facebook group. This is a simple yet powerful way to qualify his leads.  

It’s also worth mentioning that if someone subscribed to his messenger, they will get a good introduction on the Travel Secrets VIPs community to warm them up.

The Takeaway: Convince people to take a specific action by giving more points to it, especially if the action helps you meet a goal but can be a bit of a challenge on their part.

How Corey Created His Email Sequence

People who enter a giveaway can forget about it soon. Sending out an email sequence to participants keeps the engagement up.

Corey set-up his email notifications inside UpViral, which would be automatically sent out after:

  • Someone successfully joins the giveaway (see screenshot below)
  • A new participant signs-up through the person’s referral link
  • A winner has been selected
  • A suspicious activity has been detected

We asked Corey how he put together his emails, and here’s what he said:

How Corey Promoted His Giveaway

Corey’s giveaway success can also be attributed to the way he promoted it.

(Because it’s not enough to simply wait for people to enter and keep sharing. You need to be proactive in getting the word out.)

He did two things:

1 – He used his chatbot which sent out a mass broadcast to everybody who had opted in so they can get alerts about the giveaway.

2 – He created posts inside his Facebook group. But since he knew that not everyone would be able to see the posts, he also made an announcement that would appear at the top of the group.

As mentioned previously, Corey didn’t spend anything on marketing!

Corey’s Secrets to Running a Successful Giveaway

His key tactics for getting 520 quality leads in just five days were:

1. Have a super warm audience.

Corey had already built a Facebook group, and though it’s still under a year old, he already ran giveaways inside the group in the past which helped him build a relationship with his audience.

Corey said, “They knew who I was, that I wasn’t just a random person hiding behind a logo.”

He also mentions that because he had a warm audience, people were repeatedly posting about how excited they were while the giveaway was running – this created social proof.

2. Know what your audience wants.

Corey created a poll inside his Facebook group to ask where they wanted to travel next. That’s how he learned that they wanted to go to Hawaii.

3. Keep your lead capture page clean and straight-to-the-point.

His landing page copy conveyed the main details of his giveaway. It wasn’t wordy at all – just the right amount of information to let people know what they were getting.

Like Corey, don’t place distracting elements. And pick a professional image that complements your copy.

Realizations and Plans for the Future

We asked Corey about his thoughts on running his Hawaiian vacation giveaway:

  • Corey said that UpViral works for people who have travel groups and want to run giveaways inside that group.
  • He wants to do a better job of qualifying people for his future giveaways. That way, he can segment them on his email list.
  • He wants to figure out how to leverage UpViral in his other Facebook group – he runs another group that teaches people how to build Facebook groups! (Corey said that there are still so many things that he can do with UpViral.)

Here’s why Corey recommends UpViral…

Start Your Own UpViral Giveaway

Corey just showed you what it takes to build a giveaway campaign that gets you hundreds of leads in less than a week – and you don’t even need to spend money on paid ads and other marketing strategies.

We hope you learned from this case study! Ready to join Corey and other UpViral users to reach your goals? Give UpViral a try today.