5 Marketing Psychology Tricks to Use in Your Giveaway Campaigns

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Marketing psychology always comes in handy in any campaign. And yes, that includes contests or giveaways! 🎉🎁

But why is psychology important to marketers? Does it help increase conversions? Most importantly, how can we leverage it to boost your giveaways?

I’ve prepared this helpful guide for you. After reading, you should be able to effectively use marketing psychology techniques to your advantage.

Keep reading.

What is Marketing Psychology and Why Should You Care?

It’s really simple: Marketing psychology is when you incorporate psychological techniques into your content or message.

Because once you understand what motivates people to take action, you

How to Write Emails That Your Giveaway Audience Will Want to Read and Take Action From

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Have you ever wondered whether there’s a secret to getting more people to stick around during a giveaway? 🤔

Because here’s what I often observe:

Someone discovers a giveaway and thinks to himself, “This is an awesome prize. I must join this giveaway to win it!”

After he enters his best email address, he resumes whatever he’s doing. Hours pass by and he forgets about the giveaway.

Truth is, getting people to sign up for your campaign is a huge accomplishment.

But the work isn’t over yet.

Keeping contestants engaged throughout the campaign? It’s almost an impossible task for a

How to Use Viral Giveaways to Get More Instagram Followers

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Are you using Instagram for your business?

Whether you’re just starting out in business or are up and running, here’s what you should know: Instagram can be a powerful marketing tool.

Instagram has over 1 billion active users in 2019. A rapidly growing platform, Instagram lets you expand your presence.

That way, you can stay connected with your audience while they’re engaging with their friends or looking up celebrities.

Here are more reasons to use Instagram for your business:

  • Opportunities to drive sales. Instagram focuses on visual content, allowing brands to showcase their products and

9 Surefire Ways to Get Attention for Your Product Launch

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I know, I know.

You feel excited, but at the same time, you’re nervous about your upcoming product launch! 🚀

While you’ve spent a huge amount of time and effort to create your product, you wonder if people are going to love it.

Based on my experience with product launches, I need to tell you this:

You can have an amazing product.

But if nobody hears about it, nobody buys it. A person or two may find your product, but that’s not enough to increase your revenue and grow your business!

In today’s post, I’m going to show you the

How to Choose a Contest Prize That Attracts Qualified Leads and Helps You Go Viral

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Are you guilty of this?

You’re super excited to run a viral contest. Excitement overwhelms you, and so you rush to get everything done.

You can’t wait to launch it.

As soon as you did, you realized that a couple of things were missing. You honestly thought you were ready, but you weren’t! 😆

It’s not just you who experiences this, but anyone who tries to create a contest or giveaway for the first time. Don’t fret – it’s normal.

But wouldn’t it be great to keep mistakes to a minimum? That way, you spend less time going back and

What Is Split Testing? (And How to Do It for Your Next Giveaway)

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How do we make sure we’re getting the most from our giveaways?

We often base our decisions on personal opinion, but the thing is, what appeals to you may not be what appeals to your audience. And if you want results, you’re better off paying attention to what they want.

How do you do that?

Two words: Split testing.

Picture this scenario…

You want to know if the current headline on your giveaway landing page drives more sign-ups. The headline reads, “Join Our Holiday Giveaway!”

For you, it’s “good enough,” but perhaps there’s a better version!

How to Pick a Giveaway Winner (And Keep Everyone Happy)

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Congratulations… You’ve won the vacation package for the Walt Disney World Resort in our Summer giveaway contest! 🎉

This is the most exciting message that your giveaway audience could read.

As your contest comes to an end, people wait in anticipation for you to announce the winner. Those who’ve actively participated and did their best expect to win.

On that note, you have a challenge:

That is to make sure that you choose a giveaway winner in a way that leaves everybody feeling positive… yes, that includes non-winners!

6 Ways to Select a Giveaway Winner

To prevent participants from thinking

How Writing Good Copy Can Boost Your Giveaway

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If you could improve one aspect of your giveaway, what would that be?

I know that people have different answers:

  • The competition prize
  • Mechanics of the giveaway
  • Landing page images

But today, we’re going to talk about an essential (but often ignored) part of the campaign…

And that is the giveaway copy.

Writing good copy does the following:

Makes people feel excited about your contest. The right choice of words strikes the right emotional chord.

Improves your giveaway’s conversion rate. Do you want your campaign to attract more email sign-ups? How about more sales down the road?


Here Are 11 Ways to Promote a Giveaway

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Do you know what most successful giveaways have in common?

People know they exist.

You see, even the best giveaway fails without promotion.

It’s easy to assume that the work is done after you’ve…

Set giveaway goals. 

Picked a prize.

Put together your landing and share pages.

But the truth is, it’s just the beginning. 😅

If you want to know the best ways to promote a giveaway so you can drive a ton of traffic and get more leads, read this post.

Here’s How to Promote a Giveaway: 11 Tips and Tricks

Excited to get the word

Creating an Influencer Marketing Strategy for Your Giveaway Campaign

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So you’re thinking of running a giveaway. 

You know that it helps you to create buzz and grow your email list.  

But at the same time…

You’re concerned about the fact that nobody knows you.

You have no website traffic.

You have no recommendations.

What if people won’t take part in your campaign?

What if you attract the wrong audience?

Let me tell you this: 

You don’t have to do it all by yourself.

You can leverage the popularity of someone in your niche. Someone whom people trust and take advice from. That “someone” is