Do you make sure to plan every part of your online contest before you set it live? If so, you’re doing a good job.
After all, we want our contest to achieve our end goal — to build brand awareness, grow an email list, generate sales, and so on.
Follow up emails are by far the most important component of your contest. However, many contests fail because people don’t get reminded about the contest they joined.
Once people sign up for your contest, you know that you must email them to say thank you. But what next? If