If you could improve one aspect of your giveaway, what would that be?
I know that people have different answers:
- The competition prize
- Mechanics of the giveaway
- Landing page images
But today, we’re going to talk about an essential (but often ignored) part of the campaign…
And that is the giveaway copy.
Writing good copy does the following:
Makes people feel excited about your contest. The right choice of words strikes the right emotional chord.
Improves your giveaway’s conversion rate. Do you want your campaign to attract more email sign-ups? How about more sales down the road?