One in ten people lacks access to clean water. Chances are that you already knew that. Helping this one person is what “Charity: Water” has set up to do. Helping this one person is what Nic Kusmich has managed to achieve in a very very extraordinary and unconventional way — using viral marketing! Let me tell you more about Nic…
Let me ask you a question…
As a marketer, what is the most personal thing you can for your audience?
One may say, “writing compelling, cornerstone content.”
But to some who really want to expand their reach and establish a more intimate connection with their audience, they answer podcasting.
They say that podcasting the new blogging and the new marketing for 2016 and beyond.
But like blogging, podcasters are presented with the challenge of cutting through the noise and getting a big-time exposure.
So how do they unleash the potential of their podcasts to go viral without tapping into other marketing strategies that don’t guarantee results?
I leveraged a powerful method
If you’ve been trying to generate more leads for a while, I’m sure you’ve come across several platforms that claim to offer you “the best” solutions.
Join social media groups.
Comment on other blogs.
Feature your best pieces of content.
Host a webinar.
Create a landing page.
The list goes on and on…
Then you’re told to be patient because they say that lasting results don’t happen overnight.
You don’t have much time on your watch to wait for something that’s uncertain.
Then you ask: Is there any other way?
I know this may sound too good to be true but actually there
We already know that viral giveaways are incredibly effective to build up large email lists, but how effective is it to drive more sales?
Recently Karl Schuckert & Chase Bowers put it to the test by using UpViral when he launched ShopifiedApp, a new Shopify dropshipping application.
So… was this effective? You bet!
Let’s dive into the case study so you can see exactly what steps they took – and what the results were.
Creating buzz using UpViral
The key objective behind the Pre-Launch activities was to build up buzz and a list as quickly and cheaply as possible.